Message from the founder

I had sparse hair and early white hair, leading to frequent coloring. Over time, my hair became finer and dull. Through consistent daily scalp care, my scalp grew healthier and my hair began to look fuller. I believe in the power of consistency. That belief shaped CARETIN, built on one principle: confidence starts at the roots. Nori means you’re not alone—we share knowledge, support one another, and grow together through daily acts of care.

With intention,

Jayanne Jin, Founder & CEO

Born in Korea, Built for the World

CARETIN was born in Korea, but our community spans the world. We connect people who believe that caring for yourself is the first step to building real confidence — and becoming the person you've always wanted to be.

Care

Put yourself first, so you show up for everything else

Consistency

Small steps repeated daily build lasting change

Connection

A community that listens, shares, and grows

Confidence

Strength built slowly, from the roots up

The Noris: Cherished Companions

Inspired by Norigae, we call our community "The Noris" — cherished companions on this journey. We're building a brand that lives in hearts, not just shelves. It's a relationship that grows.

What It Means to Be a Nori

You're not alone. Join a community that gets it — the scalp struggles, the self-care journey, the small wins that build real confidence.

You learn and grow. Access expert advice, honest conversations, and tips that actually work for your hair and lifestyle.

You're part of something. This isn't just about products. It's about people who lift each other up.

Perks of Being a Nori

Being a Nori gives you access to exclusive events, expert sessions, and members-only content — online and in person. Whether you're in Korea or anywhere in the world, you're always welcome here.

01 Community dinners & social nights

02 Expert Q&A sessions with trichologists

03 Hands-on workshops (crafts, wellness)

04 Local meetups & seasonal hangouts

05 Live webinars with scalp care experts

06 Early access to new products & launches

07 Members-only content and guides

08 A private community to share, and connect

Join the Noris

Wherever you are in the world, your scalp care journey starts here. Be part of a community that grows together — one caring step at a time.