The Beginning
The Norigae — a traditional Korean talisman for protection and good fortune.
Today, it inspires our mission: standing with you against self-doubt through simple scalp-first routines that rebuild confidence and reveal your beauty.
Noricare Co., ltd
From Protection to Confidence
NORICARE is a Seoul-headquartered beauty company rooted in Korean innovation. Its first brand, CARETIN, is an at-home scalp spa shaped by preventive Korean care philosophy and advanced cosmetic science—designed around wellness-driven routines, modern formulas, and a community that takes self-care seriously.
CARETIN 3-Step Philosophy
Your scalp tells your story — your lifestyle, your city, your habits.
We created a simple three-step method to restore harmony, one step at a time.
PURIFY
Dissolve buildup,
clear blocked follicles,
and boost microcirculation
BALANCE
Oil-moisture Balance,
restore pH harmony and
support microbiome.
FORTIFY
Strengthen scalp barrier,
nourish follicles,
cool & protect
What Makes Us Different
Three principles guide everything we do — how we formulate, how we connect, and how we care.
INNOVATIVE
Bridging K-skincare innovation to scalp care
INTERACTIVE
Building a community that supports & grows together
PREVENTIVE
Hanbang wisdom meets proven ingredients
Rooted in Care
"One step becomes a habit. A habit becomes you."
Prevention over correction. Consistency over perfection. Roots before ends. We believe real beauty isn't rushed — it's built through daily rituals that care before damage appears, small steps that create lasting change, and treating the scalp as where true beauty begins.
